Higher Ed

High School

Resources

Events

Schedule a Demo

Login

Schedule a Demo

Login

Services Marketing: An Important Course for Career Readiness

Dr. Maribeth Kuzmeski

Jerry Rackley, MBA

About this webinar

The marketing of services differs significantly from product marketing. Offering a services marketing course is important to prepare students for the services-dominated economies in which they will compete for jobs. Services dominate the economies of most nations, and the services share of GDP continues to grow. Firms that were once product companies are adding services to achieve competitive differentiation. In some cases, services have displaced product offerings entirely!

Dr. Maribeth Kuzmeski and Jerry Rackley serve on the faculty at the Spears School of Business at Oklahoma State University. Join them for a discussion of why they feel teaching services marketing is imperative, and how they do it at Oklahoma State.

Resources

Jerry Rackley’s Contact Info

Email – jerry.rackley@okstate.edu

LinkedIn – https://www.linkedin.com/in/jerryrackley/

 

Maribeth Kuzmeski’s Contact Info

Email – maribeth.kuzmeski@okstate.edu

LinkedIn – https://www.linkedin.com/in/maribethkuzmeski/

Meet your presenters

Dr. Maribeth Kuzmeski

Professor

Spears School of Business at Oklahoma State University

Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer.

Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.

Jerry Rackley, MBA

Assistant Professor of Professional Practice, Assistant Department Head

Oklahoma State University

Jerry Rackley is Assistant Professor of Professional Practice and Assistant Department Head for the School of Marketing and International Business in the Spears School of Business, Oklahoma State University. His diverse marketing background includes 40 years of industry experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools, co-author of Modern Marketing Principles, and Services and Experience Marketing.

Dr. Maribeth Kuzmeski

Professor

Spears School of Business at Oklahoma State University

Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer.

Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.

Jerry Rackley, MBA

Assistant Professor of Professional Practice, Assistant Department Head

Oklahoma State University

Jerry Rackley is Assistant Professor of Professional Practice and Assistant Department Head for the School of Marketing and International Business in the Spears School of Business, Oklahoma State University. His diverse marketing background includes 40 years of industry experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tools, co-author of Modern Marketing Principles, and Services and Experience Marketing.

Share Webinar

Stay current with Stukent on social media!

Build career readiness across disciplines

Discover Stukent Simternships® and courseware that help you create hands-on, career-focused learning experiences for your students.

View All Subjects

Accounting and Finance

Marketing

AI

Operations and Supply Chain

Business

PR, Advertising, and Communication

Digital Marketing

Sales

Build Career Readiness Across Disciplines

Discover additional Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.

View All Subjects

Accounting & Finance

Marketing

A.I.

Operations & Supply Chain

Business

PR, Advertising, & Communication

Digital Marketing

Sales

Create a free website with Framer, the website builder loved by startups, designers and agencies.