The Power of Sports Marketing: A Historical View of One of the Most Influential Platforms in the World
Dr. Delancy Bennett
About this webinar
It’s often said that sports and politics don't mix; however, sports have the ability to grab attention and impact consumer attitudes and beliefs, which is why they are often used to make a statement. While it may be difficult to fathom, sports can (and do) change the world. Understanding how sports can change salient attitudes about war, race, social justice, gender identity, and equality sheds light on how they can also change attitudes about Pepsi, T-Mobile, and Toyota.
