Tools for Benchmarking and Measuring Inbound Marketing Performance

Steve Wiideman, of Wiideman Consulting Group, is a scientist and practitioner of local and e-commerce search engine optimization and paid-search advertising. He personally played a role in the inbound successes of brands such as Disney, Belkin, Public Storage, Honda, Skechers, Applebee’s, IHOP, Dole, and others. Steve works as an adjunct professor at Cal State Fullerton, UC San Diego, and Fullerton College. He teaches a variety of courses in website design, SEO, SEM, and online advertising.