
Transition to GA4: Instructor Survival Guide
Nathan David
Sabrina Tatalias
Uryah Collins

About this webinar
Things are changing at Google Analytics! In this one-hour webinar, Nathan David, author of the “Digital Marketing Analytics” courseware, Sabrina Tatalias, and Uryah Collins will discuss Google’s migration from Universal Analytics to Google Analytics 4. Join us and learn how to navigate and teach the new platform with ease.
Meet your presenters

Nathan David
Adjunct Faculty Instructor of Marketing
Cleveland State University
Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.
Uryah Collins
Sabrina Tatalias

Nathan David
Adjunct Faculty Instructor of Marketing
Cleveland State University
Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.
Sabrina Tatalias
Uryah Collins
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Build Career Readiness Across Disciplines
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