From Data to Action: Using Web Analytics to Drive Results

Jeff Larson

About this webinar

Digital analytics is constantly changing, and Google’s recent introduction of Analytics 4 is one example of this change. Analytics 4, however, is not a straightforward upgrade of Universal Analytics — it represents a paradigm shift in website tracking and analysis. Jeff will provide an overview of both Analytics 4 and Universal Analytics, highlighting the strengths and capabilities of both platforms, while giving some suggestions for effective teaching on both platforms.

Meet your presenter

Jeff Larson

Associate Professor of Marketing

Brigham Young University Marriott School of Business

Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.

Jeff Larson

Associate Professor of Marketing

Brigham Young University Marriott School of Business

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