What We Know (and Don’t Know) About Digital Advertising Effectiveness
Jeff Larson
Meet your presenter
Jeff Larson
Associate Professor of Marketing
Brigham Young University Marriott School of Business
Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.
Jeff Larson
Associate Professor of Marketing
Brigham Young University Marriott School of Business
Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.
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